Domain Names – Selection and General Guidelines
Picking the right domain name for your business is critical to the success of your business. Don’t worry though, you are not limited to one domain name. You can have as many domain names as you like driving traffic towards your website. Ever wanted to rebrand your company? No problem! You can keep your old website address and redirect everyone to your new website under your new domain name. This makes informing and transitioning your online client’s to your new domain names easier for them and you.
There are a few rules that you must consider when selecting a domain name. We have listed them below;
SEO and Keyword Relevance
SEOs and online marketing professionals have always purchased domains that contained targeted keywords in order to increase search and keyword rankings. It is true that Google, Yahoo and other search engines still rely heavily on the domain names to improve rankings.
SEO specialists often purchase exact match domains (EMDs). These are domains which exactly match the keyword they’re targeting. Exact Matching Domains offer two clear advantages;
- The addition of the keyword in the domain name is a ranking factor
- The addition of the keyword in the domain when linked or anchored is a ranking factor
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Two Word Domains
If your domain name contains two words (like www.testsite.com), you may want to separate the words with a hyphen for readability: www.test-site.com. The use of hyphens can correlate to spam behaviour so as a guide only one hyphen should not be used in a domain name.
Domain Name Memorability
You should select a domain name with a little characters as possible that is easy to remember. Under 15 character is ideal.